Leadership
Jennifer Byrd
Business Development
Jennifer is a key business development resource for 2RW’s design and energy divisions. She has been a part of the 2RW team for 23 years during which she has built strong, long-term relationships with clients, owners, and partners in 2RW’s Virginia market. She also plays a key role in defining 2RW’s marketing strategy, mission, and vision and helps clients build strong, highly competitive teams to pursue work in all 2RW target markets. Jennifer is a committed professional and a dedicated advocate of energy efficient design. She brings a wealth of knowledge to 2RW from her prior work with the Virginia Department of Mines, Minerals and Energy where she helped draft the State’s past energy policies.
Bob Crowell PE, LEED AP BD+C
Principal, President
Bob is responsible for the firm’s mechanical, electrical, plumbing, and fire protection (MEP/FP) design and construction administration services. He also oversees business development and marketing functions where he plays a key role in building relationships with clients, building owners, sub-consultants, and construction professionals. Bob’s career in the MEP industry spans 37 years—33 of them with 2RW. In 1985, he co-founded the firm to bring affordable and attainable energy efficiency and sustainability principles to building owners in all markets and has played an instrumental role in expanding the firm’s offerings.
Bob has broad technical and leadership experience, having managed MEP/FP design, facility condition assessments, feasibility studies, LEED design and administration, Revit/CAD design, and life cycle cost analyses for countless new construction, renovation, and historic restoration projects across the country. His market experience ranges from K-12, higher education, and healthcare to commercial, mixed-use, government, military, and more.
Bob served as adjunct faculty in the University of Virginia’s Graduate School of Architecture, where he taught a graduate-level course related to energy conservation and environmental control systems for businesses.
Education:
University of Virginia, BS in Mechanical Engineering
Matthew Lewis PE
Senior Project Manager, Client Solutions
Matthew is a professional engineer who has been designing mechanical systems for high-performing buildings and managing successful engineering teams for 12 years. He is passionate about helping building owners define and achieve their energy efficiency and operations and maintenance goals. As a project manager, Matthew is committed to building strong, effective teams and facilitating communication between engineers, clients, building owners, sub-consultants, and contractors. With a background in design-build, he understands the value of prioritizing early collaboration and frequent communication to deliver projects that meet clients’ goals, budgets, and timelines. Matthew has delivered projects for healthcare, research, higher education, K-12, public safety, municipal, courthouse, mixed-use, and multi-family facilities.
Education:
Virginia Tech, BS in Mechanical Engineering
CPSM Training
Denise McFadden
Marketing Director
Denise is a veteran marketing and communications professional with 30 years’ experience positioning engineering and professional services firms for growth and success who has been a part of the 2RW team for three years. She is responsible for developing the firm’s marketing strategy, identifying ways in which 2RW can better serve its clients, and ensuring that 2RW provides its teaming partners with materials and messaging that add value to the team and make it more competitive.
Denise is a member of the USGBC Virginia Market Leadership Advisory Board where she advocates for green building in Virginia.
Education:
Pennsylvania State University, BA in Science
Brandon Wilson PE
Electrical Project Manager
Brandon is an electrical engineer and project manager with a decade of experience designing building electrical systems and managing MEP design teams. He is an energy code and lighting control specialist with expertise in LED lighting systems, critical power systems, data center power, and redundant UPS and generator systems. Brandon believes that quality assurance must be built-in to the design process and not considered an add-on. He focuses on developing, standardizing, and automating QC processes and leveraging data to drive process efficiency. Brandon excels in managing teams of electrical and mechanical engineers to design MEP solutions that meet client’s goals for affordable, constructible, and energy-efficient buildings. Brandon believes in the value of cross-training engineers in mechanical, electrical, and plumbing disciplines to drive value in the project development process.
Education:
Virginia Tech, BS in Electrical Engineering
CPSM Training
Neal Cramer PE
Director of Electrical Engineering
Neal is an accomplished senior electrical engineer with a strong work ethic and a highly technical skill set who is committed to client satisfaction. With 20 years of industry experience, three of which have been with 2RW, Neal has the skills and experience to ensure that 2RW delivers on commitments to clients and is focused on developing and growing client relationships. He is skilled in all facets of electrical design and has extensive experience managing projects of all sizes as a director and department manager in charge of electrical engineering. Neal is a member of 2RW’s senior leadership team where he plays a key role in driving corporate strategy.
Education:
Virginia Tech, BS in Electrical Engineering
CPSM Training
Lucas Hoffmann PE, LEED AP BD+C
Managing Director of Design, DC Metro Area
Lucas is a committed client advocate who leads 2RW’s MEP/FP design projects in Washington DC, Northern Virginia, and Maryland. Over the past 16 years, Lucas has delivered many successful projects by fostering collaboration between design teams, clients, owners, and contractors. With extensive management and design expertise, strong leadership skills, and a commitment to helping clients achieve their goals, Lucas brings exceptional value to every project. He has served clients in a broad range of industries, having led projects in the K-12, higher education, community, recreational, athletic, and worship market sectors.
Education:
University of Virginia, BS in Mechanical Engineering with an Electrical Engineering Minor
CPSM Training
Peter Mackey PE, LEED AP BD+C
Director of Mechanical Engineering
Peter is an accomplished senior mechanical engineer who has led some of 2RW’s largest MEP/FP design projects. He is a dedicated client advocate who has exceptional attention to detail and an unwavering commitment to quality and accountability. Peter has 15 years of industry experience, 14 of which have been with 2RW where he designs and manages new construction and renovation projects for higher education and research facilities, K-12 schools, police stations and fire houses, courthouses, mixed-use and multi-family developments, and healthcare. Peter has played a key role in numerous LEED-certified and Net Zero-ready projects and presents continuing education courses for USGBC and AIA accreditation. Peter is a member of 2RW’s senior leadership team where he plays a key role in driving corporate strategy.
Education:
University of Virginia, BS in Mechanical Engineering
CPSM Training
Dawn Spatz
Controller
Dawn is a veteran business professional who has been a valuable member of the 2RW team for 13 years. Through a 30-year career serving a broad range of businesses such as engineering consulting, healthcare, manufacturing, software development, and insurance, she has gained a solid foundation in the principles of business management and leadership. Dawn plays a key role in management decision-making and strategic planning initiatives by contributing broad financial expertise, accurate data, and HR management best practices. She drives the definition and implementation of company goals and priorities relating to financial management, budgeting, accounting, payroll, and benefits and ensures compliance with applicable laws and company policies. Dawn is singularly focused on maintaining the fiscal health of the firm through the diligent implementation of AP/AR, financial reporting and analysis, tax, and insurance systems and processes. She is also a dedicated employee advocate who supports employee hiring and retention initiatives and defines and administers the firm’s benefits and payroll systems.